Maluma is the stage name of award-winning Colombian pop singer, songwriter, and rapper Juan Luis Londoño Arias. Possessed of a sweet, grainy tenor voice and streetwise yet romantic delivery, the pop urbano was able to cross over from a reggaeton audience to the mainstream thanks to infectious early singles such as "Obsesión" and "Miss Independent" (whose videos also went viral). He is one of less than 30 performing artists with over 25 million YouTube followers. His 2012 debut Magia endeared him to radio listeners across Latin America, while 2015's Pretty Boy, Dirty Boy broke through in the U.S., landing on the upper rungs of Latin Pop, Urban, and Tropical Charts. Since that time, Maluma has been charging toward world domination with a steady stream of videos, charting singles, albums, and guest spots -- including a 2019 duet with on "Medellin," whose steamy video racked up 29 million views in its first few months. He was also the subject of the documentary Maluma: Lo Que Era, Lo Que Soy, Lo Que Seré.